Monday, April 28, 2008

An Evaluation of the Organization Identity of Peace Advocate Zamboanga (PAZ)

Peace Advocates Zamboanga’s (PAZ) official logo(s)

Design experts have clearly stated that “a good logo must at least fulfill three essential requirements: it must be appropriate, aesthetically pleasing, and it must reflect the institutions' credibility it serves.”

Truly, for PAZ’s logo, all these criteria were met, thus, one can clearly comprehend the basic meaning of its design.

“It tries to depict the meaning of unity, hope, and love, which are all essential to peace.” This was how Fr. Angel Calvo described its non-government organization he founded.

In a glance, one can obviously understand the message of PAZ’s logo, according to Rey-luis Banagudos, the organization’s information officer said.

The two hands binds with olive leaf signify unity “where cultural diversity is respected and given greater latitude.” While the olive leaf expressed the vision of hope, he said.

Shades of dark sea-water and sky-blue colors reflect the serenity and calmness, while the touch of white portrays immaculate, thus said Darwin Wally Wee, its senior reporter.

Aside from its own logo, PAZ with the help of reknown Tausug-Chavacano artist Rameer Tawasil conceptualized the peace dove that suites the situation Mindanao.

In a brief description, Mr. Tawasil said the dove of peace bears Muslim, Christian, Lumad (indigenous tribes), which emblems the expression of harmony.

“This is a symbol of the mutual sharing of aspirations and efforts in building a just and peaceful society,” he explained, adding that “this symbol thrives on the mutual sharing of aspirations and efforts in building a just and peaceful society.”

The colorful stripe lines and grace symbolize the tri-people in Mindanao. The colors red, blue and light blue symbolize the lumads, while the green and black, it describes Muslim and Christian, respectively.

Also, crucifix and crescent, which obviously symbolize the Christian and Muslim faiths were visible in the peace dove design. Its tail also represents vinta (banca), the icon of Zamboanga City, Mr. Tawasil noted.

The peace dove is position is to "fly." An act, which Mr. Tawasil said is poised to deliver the message of oneness, love, freedom, understanding, and justice.

“1997 was the time when physical violence engulfed the southern Philippines. Kidnappings, extortions, bombings, were on the headlines of every national daily, when PAZ decided to rally in a week-long event of prayers, discussion, and finding solutions in a hope to break the cycle of violence plaguing Mindanao. Thus, it was also the time when the bright-yellow banner with the peace-dove logo was hanged in every post in the city,” an article written by Mr. Wee said.

Mr. Wee said the logo has become widely popular and is currently included in the international collection of peace doves.

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